A Complete Guide to OTT and Free Streaming Evolution

These days, OTT services are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT refers to services that deliver various types of content through website the internet.

Netflix, Watcha, and TVING are 대표 examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

Multiple reasons explain the rapid growth of OTT services.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

Recently, increasing subscription prices have caused 부담 for many users.

As a result, attention toward free services is increasing.

Ad-supported free streaming allows users to enjoy content without paying.

It is appealing to people sensitive to expenses.

FAST services are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

FAST is seen as a future growth engine in a slowing TV industry.

The main benefit of free platforms is zero subscription fees.

Another plus is the wide range of available programs.

On the downside, ads interrupt viewing experiences.

Also, content quality may be lower than paid OTT services.

In the future, both OTT and free streaming services will continue to evolve.

Free models could gain stronger popularity.

Cost-free entertainment remains attractive to users.

I believe harmony between paid and free services is essential.

If both advantages are used properly, users can gain better experiences.

The future of streaming services is exciting to watch.

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